Bali Uses Social-Media Creators to Explain Nusa Penida Conservation Rules

Bali — Bali’s provincial Marine Affairs and Fisheries Agency is using social-media creators to explain visitor conduct in marine conservation areas, including Nusa Penida and Tulamben, according to local reporting published in early September 2026.

The campaign is designed to reach tourists through platforms they already use, after officials said brochures and conventional information sessions had not been enough to communicate the rules for protected areas.

In the reports, agency head Putu Sumardiana said the aim was to make conservation information easier for visitors to understand and to widen its reach.

What the campaign covers

According to the reports, creators are expected to pair destination promotion with practical guidance on how visitors should behave in conservation zones.

Snorkelling and diving are among the activities singled out for explanation, including why conservation or entry fees are charged and how the money is used.

For Nusa Penida, the fee reported by the sources is Rp100,000 for foreign visitors and Rp10,000 for domestic visitors.

For Tulamben, the reporting says preparations and wider information outreach on the marine conservation-area fee were still under way.

The campaign also includes a fact-checking element, with bloggers asked to counter false information circulating among tourists and local residents, although the reports do not identify specific rumours.

Why it matters

Nusa Penida remains a major marine tourism draw, and the provincial government is trying to use content creators to explain the rules in a more accessible way, according to the reports.

The initiative reflects a shift from standard notices toward social-media messaging, with authorities saying that traditional methods have not been sufficient.

The reports do not give details on how many creators will take part, how they will be selected, or whether the campaign will be temporary or expanded beyond the initial locations.

They also do not provide a budget, schedule, platform list or performance targets for the campaign.

Local context

Bali’s provincial government has also been clarifying that the Nusa Penida marine conservation charge is a local-regional matter tied to conservation management in the area, according to reporting from local outlets published on 15 and 16 September 2026.

Those reports say the fee is linked to use of the conservation area itself, particularly for activities such as snorkelling, rather than a broad new charge on all visitors.

Separate reporting in Bali also says Tulamben is still in the information-outreach phase, while Nusa Penida has already set its visitor fees.

Reportedly, the provincial campaign is meant to reduce confusion about the rules and make conservation messaging more consistent for visitors moving between Bali’s marine destinations.

Sources

• Detik Bali
• Bali Live
• Bali Post
• Tribun Bali