Bali Hotels Listed for Sale as PHRI Cites Market Pressures

Denpasar — Hundreds of hotels in Bali were offered for sale through online property platforms on Sept. 21, 2026, according to reports citing the Bali chapter of the Indonesian Hotel and Restaurant Association, known as PHRI.

The listings appeared across areas including Badung, Tabanan, Gianyar and Karangasem. Reports said the properties included hotels and villas in different classes and price ranges, with some asking prices reaching tens of billions of rupiah.

Why the listings matter to Bali’s accommodation market

For foreign residents, visitors and investors, the listings are a market signal rather than evidence that every hotel is failing. I Gusti Agung Ngurah Rai Suryawijaya, deputy chairman of PHRI Bali, attributed the sales to several possible factors: low occupancy, internal decisions by shareholders, owners testing the value of their properties and owners no longer being able to operate a hotel.

A separate report said properties advertised online included three- to five-star hotels and villas in Kuta, Ubud, Nusa Dua, Canggu and Seminyak. It reported 524 property advertisements containing the keyword “hotel” in Bali, of which 244 were hotels and villas offered for sale.

Hariyadi B.S. Sukamdani, chairman of the central board of PHRI, said some hotels in Bali were being sold but described the number as limited. He said bankruptcies existed but were very limited, citing one case linked to the owner’s legal troubles.

The reports also recorded differing interpretations of the listings. Bali Gov. Wayan Koster said Bali’s tourism sector remained normal and associated the sales with internal business matters rather than a broad decline in tourism. The reports did not state a government order or deadline arising from the listings.

Sources

• detikBali — regional news report
• bali.tribunnews.com
• balipost.com
• RMOL — national news organisation
• radartv.disway.id