SONO Belle Bali Legian opens as 117-room beachfront resort

Legian, Bali — SONO Hotels & Resorts Asia has launched its SONO Belle lifestyle brand in Indonesia with the opening of SONO Belle Bali Legian, a 117-room beachfront resort on Legian Beach at the former Away Bali Legian Camakila site.

According to the company’s press materials and regional media reports, the resort is positioned between Legian Beach and the district’s shopping and entertainment strip and represents a full repositioning of the property rather than a change of name alone.

The resort had been operating as Away Bali Legian Camakila since 2019, with 117 rooms on Jalan Padma Utara in Legian. SONO Hotels & Resorts Asia now presents SONO Belle Bali Legian as part of its expanded Indonesia portfolio and as the first SONO Belle-branded property in the country.

Brand launch and guest experience

Company and media descriptions state that the launch introduces SONO’s nature-led lifestyle concept to Legian, combining contemporary design with local brand partnerships and refreshed family and wellness facilities.

The repositioning includes an all-day dining restaurant called Chef’s Table, described as a casual, poolside venue intended for lunch and dinner with views over the resort’s lagoon-style pool and beachfront setting.

The children’s facilities have been reworked as The Playroom, which is promoted as a revamped kids’ club offering a nature-inspired environment for play and creative activities.

Wellness services have also been refreshed, with spa offerings framed as part of a premium lifestyle experience, although detailed treatment menus and pricing are being communicated through the resort and its booking partners rather than in the launch announcement.

Local partnerships and digital services

The resort is emphasizing collaborations with Bali-based brands as part of the repositioning. Sensatia Botanicals has created a signature SONO Belle scent for selected guest touchpoints, while Tanamera Coffee is highlighted as the partner for specialty Indonesian coffee served poolside.

Alongside physical upgrades, SONO Belle Bali Legian is promoting a dedicated hotel application that will provide guests with information on dining, experiences and services at the resort.

Announced property details

• Brand: SONO Belle Bali Legian lifestyle beachfront resort
• Room inventory: 117 rooms and suites
• Location: Jalan Padma Utara, between Legian Beach and Legian’s shopping and entertainment area
• Former identity: Away Bali Legian Camakila
• Operator: SONO Hotels & Resorts Asia

Planned additions

Further additions are planned in the coming months, including a Korean menu developed with Korean chefs, a modern Indonesian restaurant, a rooftop spa, a swim-up pool bar and a dedicated wellness zone, according to the company’s launch information and regional coverage.

The plans also include a lobby grab-and-go bar and expanded functionality in the SONO mobile application to cover hotel information, dining reservations, experiences and guest services.

In commentary on the launch carried in company and media materials, SONO executives describe SONO Belle Bali Legian as part of a broader effort to create a more unified brand portfolio across Asia and as a new stage in the group’s Indonesia operations.

Corporate information from SONO Hotels & Resorts Asia indicates that SONO Belle previously had established properties in South Korea and Vietnam, making the Legian resort the first SONO Belle location in Indonesia.

Sources

• Voice of ASEAN – SONO Belle Bali Legian Opens a New Chapter for Legian's Beachfront Icon
• Sriwijaya Today – SONO Belle Bali Legian Hadirkan Babak Baru bagi Ikon Tepi Pantai Legian
• SONO Hotels & Resorts Asia – Press Room: SONO Belle Bali Legian Opens a New Chapter for Legian's Beachfront Icon
• Tripadvisor – SONO Belle Bali Legian
• Expedia – Away Bali Legian Camakila Resort / SONO Belle Bali Legian
• Traveloka – SONO Belle Bali Legian (Formerly Away Bali Legian Camakila)
• Asianic Insights